Mysterious and gorgeous natural purple color - purple carrot color

Nowadays, the trend of healthy eating is “sweeping in”, and people are more and more concerned about whether the ingredients of food are healthy or not. In the purchase of food or beverage is also more inclined to choose with: “low sugar”, “low calorie” “no artificial coloring” and other labels of the product. At the same time with a unique color v. products tend to attract people's attention, thus stimulating the generation of consumer behavior.

Purple as a mysterious and gorgeous color, just to meet the curiosity of consumers, there is no lack of purple products in the food field. Purple carrot as the raw material made of purple carrot color, showing red to dark purple powder, rich in anthocyanins, vitamins, in addition, can also be used as a natural coloring components for food and beverage products to bring a unique purple tone, while the product in the process of application with good water solubility, acid resistance, good stability, good coloring power, light and heat stability and other characteristics.